American casual dining chain Wing Zone, known for their buffalo wings, is joining the plant-based meat craze, partnering with Impossible Foods to offer plant-based meat substitutes in two all-new dishes.
These new additions to the permanent menu are the Impossible™ Burger and Impossible™ Quesadilla.
Impossible demand on a rise
Demand for plant-based meat has steadily increased amongst consumers in Singapore
since the nationwide launch of Impossible Foods in March 2019, says a company press release.
The Silicon Valley-based company’s flagship product, Impossible Burger, is now available across a variety of cuisines in nearly 500 restaurants across the island, some of which are halal establishments.
An attractive proposition of Impossible Foods is the low carbon footprint of a plant-based diet.
According to Impossible, a 113g serving size of Impossible Foods’ meat, made from
plants, uses 96% less land, 87% less water and 89% less greenhouse gasses compared to
ground beef from a cow.
This means a saving of 7 square meters of land, 3 kg of CO2, and 84 litres of water for each serving consumed.
Impossible Foods claim that their plant-based meat rivals ground beef from cows for taste, nutrition and versatility and contains no animal hormones or antibiotics.
Impossible Burger ($18.45)
According to the company press release, Wing Zone’s Impossible Burger features Impossible Foods’ delicious plant-based patty, flavour fuzed in a choice of 15 award winning signature Wing Zone flavour blends, tomato slices, red Australian onions and lettuce, sandwiched between toasted buttery buns.
Impossible Quesadilla ($14.45)
On the other hand, the Impossible Quesadilla taps into Tex-Mex signature Wing Zone flavours such as the Buffalo Bliss, Garlic Parm, Smoking Q, and Liquid Gold to feature savoury ground Impossible Burger, melted mozzarella cheese, and diced tomatoes nestled between a flat grill toasted tortilla.
Available only at select locations
Starting today (September 14), the Impossible Burger and Impossible Quesadilla are available for dine-in and takeaway at Wing Zone’s outlets in Bugis+ and SAFRA Punggol.
They will also be available at upcoming new outlet in Geylang Road in November 2020.
The new items will also be available to order islandwide via delivery platforms
Deliveroo, Foodpanda and GrabFood starting 18 September.
Limited time promo alert
From 18 September to 1 November, consumers can enjoy one free Impossible Quesadilla with every purchase of two Impossible Burgers.
This pocket-friendly promotion, perfect for a feast with friends or family, will run in-stores for dine-in and takeaway.
You can also find these mouth-watering dishes via home delivery on Deliveroo, Foodpanda and GrabFood.
Halal status: MUIS halal-certified
Location and Opening hours: Check here
Images by Wing Zone.